The Billion Dollar War Against Your Attention Span

How "cheap dopamine" is draining your bank account and the 24-hour protocol to fix it.

You are being robbed.

Every single day, a silent thief steals the most valuable asset you own.

It isn’t the government taking your taxes. It isn’t inflation taking your purchasing power.

It is "Cheap Dopamine" stealing your ability to get rich.

Here is the brutal truth about the modern economy:

Your income is directly correlated to your ability to focus on a boring task for a long period of time.

If you can sit in a chair for 4 hours and do deep work, you will eventually win.

But most people can’t even sit for 4 minutes without checking their phone.

This is the "Dopamine Arbitrage."

Think of your brain like a battery.

Every time you scroll TikTok, eat sugary junk food, or check your notifications, you get a "spike" of dopamine. It feels good for a second.

But biology demands balance.

After every spike, your baseline drops below where it was before.

This creates a "Dopamine Deficit."

When you finally sit down to work on your business or your project, your brain screams. It feels painful. It feels impossible.

Why?

Because hard work releases dopamine slowly.

Your brain has been trained to expect the "fast cash" of social media scrolling. It doesn’t want the "slow investment" of deep work.

You aren't lazy. You are chemically over-leveraged.

Big Tech companies spend billions of dollars to engineer these spikes. They are hacking your biology to keep you poor and distracted.

But there is a way to short-circuit their system and steal your focus back.

It requires a hard reset.

Subscribe to keep reading

This content is free, but you must be subscribed to Extend Mindset to continue reading.

Already a subscriber?Sign in.Not now